Wednesday, May 1, 2013

Hooked Digital Creates A Brave New Way


hookedThe creative minds at Hooked Digital Media have created a brave new way to distribute and enjoy movies. Though the concept of apps has already been solidified, Producer Neal Edelstein and his partners have found a way to utilized the technology to promote film in an inventive new concept. Movies as apps for tablets and micro screens is something that the guys hope will set the wave of future movie going. The first app, the ghost story Haunting Melissa, launches this spring
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"“Hooked Digital Media will fill a void in today’s entertainment landscape by creating original filmed stories for viewing directly on mobile and tablet devices,” said Neal Edelstein, president, Hooked Digital Media.  “The way stories are consumed has changed, so we set out to alter how stories are told by harnessing the power of tablet and mobile devices.  We are not taking movies and stuffing them inside an app; we are crafting stories that embrace app technology and the viewing habits of the new generation of consumers.”

Edelstein is an award-winning independent filmmaker and early technology adopter whose credits include The Ring, The Ring Two, Mulholland Drive and The Straight Story.  With Edelstein at the helm, Hooked Digital Media is developing and will distribute wholly owned original projects across multiple digital platforms.  The combination of Edelstein’s experience and passion with a new distribution approach is poised to disrupt and re-define the entertainment viewing experience on connected devices.
haunting melissa

“Delivery direct to tablet and mobile devices is going to be the most personal form of storytelling,” continued Edelstein.  “The possibilities are endless for us to share new stories in an imaginative format directly to audiences.  This new model is attracting interest among Hollywood’s power players who are shaping the industry.”"

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